High Profile Creative Management & Execution

In 2009, truTV was in production of a show called NFL Full Contact. With the series premiere scheduled for the day after the Super Bowl, what better way to reach the target audience than with a commercial during the Super Bowl. Go big or go home!

Working with our Ad Agency (Grey NY), we came up with a fun and memorable TV spot featuring Troy Polamalu. The commercial aired on local channels during the Super Bowl and gained lots of press and social commentary.

Working with celebrity talent can be challenging, but Troy was nothing but nice and easy to work with. For such an intensely talented and feared player, he is so humble and pleasant in person.

The pressure of creating a Super Bowl commercial is intense. You are held to another level of creative and political standards. Despite losing years off of my life, this Campaign was by far one of my greatest professional achievements.