Ready To Go-To-Market? Or Need Help Getting Ready?

Funding is locked now what? Bringing your product or business to market can be daunting. There is never enough time in the day, or people around to manage all the intricate details of launching a new business. That’s where we come in.

Go-To-Market (GTM) Strategy

Introducing a new product or service to the market requires a marketing strategy that minimizes risk and optimizes success. A good GTM strategy hinges on a deep understanding of your market and your Brand's potential challenges. The GTM plan is a strategic roadmap for launch and if done well it reduces time to market, clarifies your mission, builds brand awareness, and increases growth potential/ROI.

How are you going to engage, acquire, and retain consumers?

We can help.

The Basics: Build The Business, Build The Brand

It’s critical that you have the fundamental elements in place before you push make your product consumer-facing. You get one shot to engage them and if you don’t they may not come back. Everything from your logo, brand colors, tone to your e-mail signature matter. Having your Brand aligned fosters consumer confidence in your product and positively impacts the purchase decision-making process.

Examples of The Basics:

  • Business Plan/Pitch Deck

  • Name (trademark search)

  • URL (if needed; available domains)

  • Vision/Brand Story (Why you set up the business and how it will impact consumer’s lives)

  • USP/Unique Selling Proposition/Brand Positioning Statement

  • Brand Story

  • Elevator Pitch

  • Logo

  • Brand Guidelines (fonts, colors, voice etc)

  • Email Signature

  • Competitive Analysis/Positioning

  • Website

  • Sales Channels

  • Social Channels

    • LinkedIn, IG, Twitter, Facebook etc

Content, Content, Content

It’s not just an industry fad. It’s a reality and critical for any Brand, big or small. Creating unique and engaging content is just part of it. Keeping the content fresh and relevant to your target is paramount.

We can help you define and implement a solid and Brand specific social strategy.

Make It Live: Advertising

Funds are locked, the Brand and strategy are established, and you are looking to begin investing in marketing. Let our team of marketing strategists handle all the creation, planning, and implementation of your advertising, while you focus on the other elements of managing your business.

We can handle everything from TV commercials, radio and print ads, out-of-home, SEO, digital, social media and more!

When it’s time to scale your business, improve Brand awareness, and increase sales, give us a call.