Creative Direction/Copywriting

I came up with the concept for a viral billboard campaign that resulted in over $2M in added media exposure (GMA, Ryan Seacrest, New York Times, news outlets across the Country etc) and multiple creative awards including the coveted Cannes Gold Lion. Ironically, this Billboard is still going viral to this day.

Case Study Video: https://vimeo.com/122501485

Credits under my maiden name: Amy Mirwald

(“Emily & Steven” Integrated Marketing Campaign).