Retiring after 12 years as one of the greatest MMA fighters of all time, Khabib Nurmagomedov, brought his passion for combat sports to life in 2020 with the creation of Eagle FC. Khabib is one of the most well-respected and well-known athletes in the World (40M Instagram followers alone).

In January 2021, Eagle FC hosted its first U.S. Based MMA Event in Miami (Eagle FC 44) thus announcing the league’s U.S. debut. Eagle FC 44 was a huge success netting +89% subscriber growth in just 3 days and over 470k live video impressions.

After the tremendous success of Eagle FC 44, we went on to host 2 subsequent U.S. Based fights.

As the VP of Marketing and later the CMO, I orchestrated the media planning, creative direction, and overall Global Go-To-Market strategy.