The Rideau Hall Foundation (RHF) is an independent and non-political charitable organization established to amplify the impact of the office of the Governor General as a central institution of Canadian democracy, and to better serve Canadians through a range of initiatives linked to learning, leadership, giving and innovation.

Each year they host Canadian Innovation Week (CIW). We helped them create paid and organic content to drive awareness, interest ,and participation leading up to and during CIW24 (May 13th-17th 2024).