Merger & Acquisition Marketing - Creative & Strategic Execution

In 2015, Charter Communications (Spectrum), announced it would be acquiring Time Warner Cable (TWC) and Bright House Networks (BHN). The merger and acquisition was valued at over $84 billion making this a high-profile and high-pressure marketing challenge.

The multi-million dollar announcement campaign “New Day” was very successful and was well received by both TWC and BHN customers. The campaign clearly conveyed the Spectrum Brand (Ameritest, 9/2016). The New Day campaign consisted of TV, radio, out-of-home, print, digital, and social elements and is one of Charter’s most successful campaigns to date.