Entering into the social media stratosphere can be never racking especially if you are a small company with limited ad spend. With no social media presence and relying on e-mails alone to generate awareness and leads, Bill and Chuck at Highline knew something was off and it was time for a change.
After our first meeting, it was clear to me what they needed and we began work. It has been just over a month now and in that short time, we have developed Brand Guidelines, created a Brand Voice, established Facebook, Instagram, and LinkedIn pages, connected and tagged all social accounts to Hubspot, executed 1 e-mail marketing campaign, published organic social posts, and began paid marketing (FB/IG & SEO).
5/23-7/23 Traction:
Landing Page Views (Paid Ads) 4,469; +362.2%
Post Engagement (Paid Ads): 8.4k; +100%
Facebook Page Visits: 3,444; +100%
Instagram Profile Visits: 59; +100%
Facebook/IG Paid Link Clicks: 5,435; +100%
E-mail Blast: 64% Open Rate
Paid & Organic Video
Asking a question out of the gates is a proven way to peak interest. This video not only asks a question but addresses a pain point many people experience with their insurance provider… they never hear from them. Video is great for short, impactful, and engaging content.
