Built for Startups.

Backed by Experience.

Whether you're launching, scaling, or finding product-market fit, we bring decades of marketing experience to help portfolio companies move faster and grow smarter.

From go-to-market strategy to hiring your first marketer, we plug in where needed - delivering clear strategy, sharp positioning, and the right team - all tailored to early-stage speed.

Why KanConsulting?

Speed, clarity, and adaptability aren’t optional, They’re survival.

Not everyone thrives in the fast, messy, high-stakes world of early-stage companies. We do. We know how to bring order to chaos, help founders prioritize, and guide marketing efforts that actually move the needle.

For a comprehensive overview of Amy’s tenure, see LinkedIn profile.

20+ Years of Startup Marketing Experience/Go-To-Market Strategy

Startup Experience Highlight:

CMO/VP International Marketing at a startup MMA League (Eagle FC)

  • Created and owned Go-To-Market (GTM) Global Marketing Strategy including customer acquisition, retention, and loyalty across a highly complex and competitive MMA programming environment.

  • FlexCast App (Saas) 260k global subscribers after only 3 events.

  • U.S. Event Ave. Viewership: 450k - Higher than Bellator (200k) and PFL (150k);

  • Social Media Milestones: +120k followers on YouTube; +270k followers on IG; 35M Organic Impressions Twitter

Deep B2B & B2C Marketing Expertise.

B2B: Deep understanding of relationship-building, lead nurturing, and long sales cycles.

B2C: Mastery of consumer behavior, brand storytelling, and emotional marketing.

Experience Highlight: B2C

Led the marketing team during Charter Communications’ $84B acquisition of Time Warner Cable and Bright House Networks, delivering high-impact campaigns under intense scrutiny and tight timelines in one of the largest M&A deals in the telecom industry.

Immediate Expertise & Leadership.

We help startups speed up learning curves, de-risk marketing decisions, and bring senior-level strategy to teams that need experience but aren’t ready to hire full-time.

And the best part? When our assignment is done, teams walks away with proven skills and processes they can implement again and again, fostering long-term success.

Cross-Industry Depth.

From telecom and tech (Saas) to sports and retail, we have a proven track record of successfully marketing diverse industries and products.

Extensive Network.

With deep-rooted relationships across the advertising industry and beyond, we have access to trusted agencies and top-tier vendors - ready to fill any gaps and move fast when additional support is needed.

Reinforce Investor Confidence Through Clear, Expert Marketing Execution.

Sample Portfolio Services

  • Strategic Leadership Across the Portfolio

    Shape go-to-market (GTM) strategy for early-stage startups

    Refine positioning, messaging, and competitive differentiation

    Align marketing with business goals, funding stages, and investor expectations

  • Support for Founders and Early Marketing Hires

    Coach founders who are leading marketing themselves.

    Mentor junior or first-time marketing hires.

    Help define the marketing org chart and hiring roadmap.

  • Executional Oversight

    Lead or guide key initiatives: product launches, rebrands, demand gen

    Build scalable marketing playbooks and frameworks

    Evaluate and set up core tools (CRM, analytics)

  • Hiring & Talent Support

    Write job descriptions, screen candidates, and support interview process.

    Recommend org structures based on stage, product, and goals.

    Help identify when to bring on agencies vs. in-house talent.

  • Vendor & Agency Oversight

    Recommend trusted partners for PR, performance, creative, etc.

    Help manage agencies and ensure accountability.

  • Investor & Board-Level Alignment

    Help startups tell a clearer growth story to investors.

    Prepare marketing metrics and updates for board decks or fundraising.

  • Don’t See Exactly What You’re Looking For?

    Let’s connect —custom solutions are what I do best.

    And if I can’t help you, I bet I know someone who can.

Avoid costly missteps, move faster with confidence, and build the right foundation for growth.

  • “Creative, Innovative, Effective. These are the terms I would use to describe Amy. She took a fledgling sports league and made it a major force in the industry in just a matter of months. Her "outside the box" thinking turned Eagle FC into a juggernaut even given the nominal budget that she had. Amy is likely the most effective marketer I have ever met."

    - James "Smokey" Knudsen

    Multiple Emmy Winning Producer; COO, Eagle FC

  • “I’ve had the pleasure of working with Amy as our VP of Marketing for the last year. Amy was instrumental in Eagle FC’s successful launch as a professional mixed martial arts league. Working with a limited budget, Amy found creative solutions to maximize our marketing reach. She was an integral part of our executive team, always providing energy and ideas. I would highly recommend Amy to anyone seeking to expand their marketing efforts within the United States or globally.”

    - Robert Caldwell

    Dynamic and award-winning Chief Legal Officer (CLO) with 20+ years of global legal affairs leadership in the sports and entertainment industries

  • “Amy’s energy and expertise provide an instant refresh to any business strategy, no matter the stage of your journey. She is pragmatic while remaining practical, and truly listens to your needs and objectives. Collaborating with her is easy, effective and efficient. Highly recommend!”

    - Suzanne Vita Battinelli

    Founder + CEO | The U