Time Warner Cable Is Now Spectrum

The In 2015, Charter Communications (Spectrum), announced it would be acquiring Time Warner Cable (TWC) and Bright House Networks (BHN). The merger and acquisition was valued at over $84 billion making this a high-profile and high-pressure marketing challenge.

The multi-million dollar announcement campaign “New Day” was very successful and was well received by both TWC and BHN customers. The campaign clearly conveyed the Spectrum Brand (Ameritest, 9/2016). The New Day campaign consisted of TV, radio, out-of-home, print, digital, and social elements and is one of Charter’s most successful campaigns to date.

The $84 Billion Dollar Merger & Acquisition

“Time Warner Cable Is Now Spectrum/New Day”: TV Spot