We’re Creative Problem Solvers.
We Fix business challenges through innovative ideas and strategies to Get You The Results You Need.
Why KanConsulting?
SMALL AGENCY, BIG EXPERIENCE.
Led by a 20+ year marketing veteran, Amy has collaborated with CEOs of Fortune 50 companies, spearheaded Super Bowl campaigns, and came up with an Award Winning Viral Marketing campaign, just to highlight a few achievements. Amy personally oversees each project so you will get the senior attention you deserve.
YOUR ONE STOP SHOP.
Need a logo? Social media strategy? Brand messaging? Or maybe you know you need to market but are not sure how. We can help with all of that and more. With a robust network of video editors, copywriters, graphic artists etc, we can quickly scale to meet the budget and time constraints of any project.
SMALL BUSINESS ALLY.
You don’t need a lot of money to do great marketing and get results. You need a strategy. Running a small business is hard. Let us help you with your marketing needs.
GOOD PEOPLE.
Our experience and results speak for themselves. No ego’s here. In a World like ours, working with good people makes all the difference.
Brand Building
Establishing a robust and cohesive brand presence is essential for any enterprise. Your brand serves as the identifier that distinguishes you in the eyes of customers, clients, industry peers, and rivals alike. It encompasses more than mere visual elements like logos and color palettes, though these undoubtedly play a crucial role.
A truly effective brand extends its influence across all facets of your business, guiding the content of your website, social media engagements, advertising campaigns, as well as product design and packaging.
Even the smallest details, such as business cards and letterheads, should adhere to meticulously crafted branding standards.
Some of the services we provide:
Brand Guidelines: Brand guidelines act as an identity system to guide visual decisions and ensure consistency and effective communication.
By maintaining continuity across every touchstone of your brand, you will build brand trust, which leads to brand loyalty.
This document includes, but is not limited to, the following:
About The Brand
Mission Statement/Values
USP (Unique Selling Proposition) - A USP defines your company’s unique position in the marketplace, getting at the heart of your business: the value you offer and the problem you solve. A strong USP clearly articulates a specific benefit – one that other competitors don’t offer – that makes you stand out.
The Brand Voice/Tone
Competitive Landscape
Logo
Typography
Color Palette
Go-To-Market Strategy
Leverage the power of the internet and digital technology to connect with potential customers, drive website traffic, increase brand visibility, and ultimately achieve your business goals.
Advantages of digital marketing include:
Greater reach, interactivity, and targeting
Cost-effectiveness
Real-time and measurable results
Search Engine Optimization - Optimizing website content and structure to drive organic traffic is a no-brainer.
Social Media Marketing - Utilizing social media channels to engage with your audience, enhance brand recognition, boost sales, and generate website traffic is vital for every business.
Don’t have your social channels set up? No problem. We can set them up for you, in addition to writing, designing, managing and tracking the creative content.
Pay-Per-Click Advertising - Placing online ads on search engines or social media platforms and paying only when users click on them is an effective way to reach your audience.
*Media costs are paid by the Client directly to the platform.
Email Marketing - Sending targeted emails to a specific audience to promote products and share news or updates is a proven way to engage your current customer base. Great for retention and engagement.
Digital Marketing
Web Design & Development
A robust website stands as the cornerstone of your business. No matter how exceptional your marketing is, captivating clients or customers is unattainable without compelling web design, insightful copy, and exceptional user flow.
We can write, design and get your website live with a quick and painless process.
Shopify, HubSpot, and SquareSpace Proficient
Website Creation, Evaluation & Optimization
Define Consumer Journey
Sales Funnel Overview
Traditional Marketing
TV, Out-Of-Home, Print and/or Radio. While digital marketing dominates the modern landscape, with its unparalleled reach and ability to target specific audiences, traditional marketing still holds its ground with its tangible presence and personalized touch.
Promoting products or services through offline channels, traditional marketing aims to reach a broad audience and create brand awareness through mass communication.
From copywriting and production to campaign management and reporting, we've handled every aspect. No matter the budget, we're capable of delivering the results you need.
Creative Services
Copywriting, Graphic Design, and Content Creation.
With a network of talented designers, producers, copywriters, videographers, you name it, we can do it.
TV, print, radio, video, social content, digital ads etc.
The love of the game and competition is in our blood. No MBA or PhD can teach that.
Most recently Amy served as the CMO for a start-up MMA league. Whether it be leading live-event marketing, managing the production of a Super Bowl campaign or creating social campaigns promoting Pickleball, marketing to sports fans is not just a skillset, but a passion that is shared throughout the Agency.
Effective sports marketing hinges on connecting fans with the sport and athletes they admire through compelling storytelling, engaging content, and exclusive access. Our expertise lies in transforming fan enthusiasm into tangible bottom-line results.